A cold lead is a potential customer who is not interested in purchasing your product or service. Sales teams use this term to categorize leads based on their level of engagement and interest.
Cold leads are people who generally fit into your image of a perfect buyer persona. These leads have the potential to become your customers. However, unlike warm leads, they haven’t yet shown interest in your business.
It can be a prospect who:
- Is not aware of your brand
- Doesn’t expect you to contact him
- Didn’t provide you with his contact details directly
- Is not interested in buying your service or product