Sales and marketing teams often think they’re on the same page — until the results say otherwise. Misaligned KPIs, fuzzy definitions of a “qualified lead,” and siloed decision-making can lead to missed targets, bloated pipelines, and lost revenue. If your sales team is focused on closing rates while marketing tracks MQLs, it’s no wonder progress stalls.
This cheat sheet is your no-fluff guide to fixing the disconnect. The “Sales & marketing alignment canvas” walks you through how to sync your teams, agree on shared metrics, and finally operate as one. Download it to get:
✅ A side-by-side view of sales vs. marketing metrics
✅ A proven framework for scoring and prioritizing leads
✅ Meeting tips to build real alignment across teams
✅ A full, ready-to-use sequence of omnichannel communication for both departments
✅ Practical steps to unify KPIs and speed up growth
Stop guessing, start syncing — this cheat sheet shows you how.
