The last year of reckoning for B2B outreach. Email alone could no longer carry the load — open rates lost their meaning, spam filters got smarter, and even the best campaigns faced audience fatigue. At Belkins, we saw the shift coming and acted fast, evolving from an email-first agency into a truly omnichannel partner.
This year’s edition is our most ambitious yet. Together with Reply.io, Expandi, and Nooks, we’ve analyzed 16.5M cold emails, 20M+ LinkedIn outreach attempts, and over 5M cold calls to capture the full picture of what’s working now. It’s a snapshot of an industry in transition, with clear patterns any sales team can use.
Inside, you’ll discover:
- Cold email performance benchmarks — timing, structure, personalization, and deliverability trends
- LinkedIn outreach statistics — campaign type performance, role & industry benchmarks, and nurture action impact
- Cold calling benchmarks — connect rates, appointment rates, and the most effective SDR practices for better engagement
- Industry-specific benchmarks — open and reply rates by sector, company size, and geography
- Job title and seniority engagement patterns — who responds most (and least) across email and LinkedIn
- Content and format impact — how subject lines, word count, visuals, and links affect key metrics
- Channel synergy insights — how cold email, LinkedIn, and calling differ yet complement each other for stronger overall results
Download the report and see where the market is going before your competitors do.
