Best digital marketing agencies with industrial niche expertise in 2026
Author
Precious Oboidhe
Precious develops content marketing strategies and frequently blogs for the well-known B2B players. HubSpot, CoSchedule, EngageBay, and Foundation Inc. — this is only a small part of the MarTech brands Precious collaborated with.
Published:2025-12-11
Reading time:11 min
Most industrial manufacturers we speak with still rely heavily on trade shows and referrals. This leaves digital channels and growth potential underutilized. And though some internal teams can execute digital campaigns, external agencies possess useful niche expertise.
That said, some of our industrial prospects have shared similar frustrations about the agencies they’ve previously worked with: Messaging gets watered down, technical nuance disappears, and campaigns generate vanity metrics instead of pipeline. One said their former agency promised 15 qualified leads a month but only delivered one or two.
The core issue? Most B2B agencies don’t truly understand industrial manufacturing. They struggle to speak the language of design engineers, plant managers, and procurement teams. They reduce complex equipment specifics to generic product copy. And when they try to learn your industry, they’re tackling the learning curve on your dime, which delays their time-to-value.
Industrial manufacturers need agencies that understand the complexities of selling sophisticated equipment. Such agencies should have the capacity to translate technical capabilities into compelling value propositions, navigate a long and multi-stakeholder sales cycle, and deliver ROI quickly by using their domain knowledge.
This guide features six digital marketing vendors with proven industrial expertise and offers criteria for selecting the right partner so that you avoid any missteps when hiring a B2B industrial marketing agency.
Quick note: Our omnichannel digital marketing strategy reduces customer acquisition costs by up to 20%, shortens sales cycles by up to 25%, and delivers an average campaign KPI of 120%. If you need help strategizing and executing an ROI-focused digital marketing campaign, check our results or .
6 best B2B digital marketing agencies for industrial companies
Belkins — best for omnichannel digital marketing for mid-market and enterprise industrial manufacturers
TREW Marketing — best for content marketing and SEO for manufacturers selling to engineers and technical audiences
Gorilla 76 — best for inbound marketing for mid-sized U.S. manufacturers
Belkins — best for omnichannel digital marketing for mid-market and enterprise industrial manufacturers
G2: 4.8/5 (89 reviews)
Company size: 250+
Clutch: 4.9/5 (223 reviews)
Headquarters: Dover, DE, U.S.A.
Notable clients: GE HealthCare, AMI Global, BAG Corp, Omnicharge, Smartrek, Sekisui.
Belkins is a B2B digital marketing and outbound outreach agency for mid-market and enterprise brands. While our 1,000+ clients come from 50+ industries, we have deep, verifiable expertise in industrial manufacturing.
We’ve worked with 105+ manufacturing companies across medical technology, chemical manufacturing, equipment fabrication, industrial bulk packaging, IoT solutions, signage fabrication, electronics, and renewable energy.
On average, our campaigns deliver 120% of KPI goals, and our industrial manufacturing clients see 8% year-over-year revenue growth.
Here's the experience of customers with Belkins versus other vendors.
Before
With Belkins
Number of qualified demos
5–10/month per SDR
10–15/month per SDR
Conversion from lead to demo
0.5–1%
1.5–3%
Conversion from demo to client
5%
8%
Cost per demo scheduled
$500–$900
$375–$600
CAC
$10,500–$15,000
$5,000–$10,000
Sales cycle length
12–18 months on average
12 months on average
Our secret weapon is going all-in on omnichannel lead generation, the coordinated use of multiple communication channels (including email, cold calling, LinkedIn, WhatsApp, and paid ads) to keep messaging consistent across the buyer's journey.
This marketing approach is more effective than single-channel outreach because it helps to:
Reach prospects who would otherwise be unreachable.Jack Reilly, Principal Revenue Enablement Manager at ZoomInfo, once stated, “I pick up my phone, but I’m impossible to reach via email.” This implies people have strong channel preferences. Some prospects block ads. Some ignore email. Some never answer phone calls. Omnichannel lets you meet each person where they’re most active.
Sustain engagement over long sales cycles. Industrial purchases with multiple stakeholders often involve evaluation periods of up to 18 months. Omnichannel nurturing helps keep your brand visible across touchpoints as prospects move from initial research to procurement.
Deliver cohesive, personalized messaging. Omnichannel ensures prospects receive unified value propositions regardless of the channel they find you through.
Belkins' internal team specializes in outbound digital marketing efforts, including paid advertising (Google and LinkedIn), cold emailing, LinkedIn engagement, intent-based cold calling, messenger/WhatsApp outreach, and account-based marketing (ABM).
For inbound capabilities, we engage friendly agencies, peers, and our in-house specialists. This gives manufacturers access to full-service support without juggling multiple disconnected vendors.
Case studies
The Belkins team overdelivered on booked meetings for GE HealthCare (a division of General Electric). GE HealthCare wanted us to maximize ROI for their scheduled exhibition at the Radiological Society of North America RSNA conference. The goal was to book 30 meetings with conference attendees. The challenge? They reached out less than 60 days before the event. In that short time, we navigated GE’s legal review process, mastered its technical value proposition, identified high-fit prospects, and ran an effective outreach campaign. Our personalized email sequences generated 50+ meetings — 167% above target. This early success led to a full seven-month engagement during which we booked 135 in-person meetings.
Belkins secured a $100M/yr opportunity with one of the biggest vehicle manufacturers in the USA, a dream client of Sekisui Chemicals. We also helped Sekisui to break into a new market and acquire new customers within weeks — a process Hiro Masumoto, the Senior BDR, said would have taken years without external support. Hiro praised Belkins’ responsiveness, smooth collaboration, and consistent overdelivery beyond the agreed KPIs.
Industrial Strength Marketing — best for full-service industrial manufacturing marketing
G2: 0/5 (No reviews)
Company size: 29
Clutch: 0/5 (No reviews)
Headquarters: Nashville, TN, U.S.A.
Notable clients: Schneider Electric, ExxonMobil, Gast, ADCO Manufacturing, United Grinding
Established in 2003, INDUSTRIAL is a full-service B2B brand and digital marketing agency focused exclusively on industrial manufacturers, distributors, and industrial-sector recruiters. Its value proposition is simple: Give industrial companies everything they need to compete and win digitally.
Their website notes that they “tackle ALL sorts of digital strategy problems” for industrial clients, and their project history supports this claim:
Mobile development projects. Built an app to help Wearwell (an ergonomic flooring and matting manufacturer) tackle a sales challenge. The result? $2.2 million in quoted orders from 123+ users within four months.
E-commerce website development projects. Created ABB Baldor’s first direct e-commerce site after 80+ years of selling primarily through distributors. The site generated $500K in orders in its first year.
Event marketing leadership. Became the marketing arm for Manufacturing Day, an annual national initiative designed to inspire the next generation of manufacturers.
INDUSTRIAL groups its service offerings under 5 broad categories:
Brand strategy. Clarifies who you are and what you stand for. Includes mission and vision development, brand promise articulation, differentiation strategy, and overall positioning.
Sales enablement. Equips sales teams with the tools and training required to sell effectively. Services include sales-marketing alignment, CRM optimization, and mapping sales content to buyer journey stages.
Integrated marketing. Plans, executes, and measures multichannel marketing campaigns to drive revenue. Covers SEO, content marketing, paid search, and programmatic advertising, as well as website development, marketing automation, and account-based marketing (ABM).
Analytics & insights. Measures and analyzes performance across channels to optimize results. Includes analytics tool setup, CRM tracking, attribution modeling, full-funnel performance measurement, and marketing ROI calculation.
Communicator. Designed for SMBs with limited budgets and marketing experience. Bundles essential digital marketing and lead generation services, including marketing automation, SEM, SEO, and social media.
Southern Metal Fabricators saw a 222% YoY increase in leads after INDUSTRIAL updated its website and executed a digital marketing strategy.
“The expertise of Industrial Strength marketing helped us get to where we can drill down and get good, solid leads. Now we have way more leads than we can actually shake the stick at.”
Charles Bailey, General Manager at Southern Metal Fabricators
We Are Team Rocket — best for social selling, LinkedIn, and email outreach for manufacturers on lean budgets
We Are Team Rocket helps early-stage companies and SMBs “de-cost and de-risk” marketing operations with its affordable solutions. Most agencies on this list charge four to five figures per month. However, Team Rocket’s LinkedIn or cold email campaigns start at $750, making them ideal for businesses on a tight budget.
The agency is a Belkins partner, and we recommend them to SMBs who can’t access Revit’s and Belkins’ relatively higher-tier pricing. Though We Are Team Rocket serves clients across various niches, its clientele includes industrial manufacturing companies.
Services offered by We Are Team Rocket include:
LinkedIn growth and social selling. Optimizes LinkedIn accounts and launches outreach campaigns targeting your ICP to extend a brand’s reach.
Custom prospect list building. CRM cleaning, data enrichment, and manual data quality verification.
LinkedIn + email outreach. Multi-channel campaigns to open conversations with key decision makers in target accounts.
Team Rocket has helped its clients book meetings with global brands like Unilever, Walmart, OmnicomGroup, UnderAmour, and LVMH.
Awards: None yet.
Case study
Novoferm is a manufacturer of automated garage doors, frames, and loading technology for residential and industrial sectors. We Are Team Rocket helped them acquire 742 new ICP LinkedIn connections and 500+ new followers in the first 4 months.
Altitude Marketing — best for industrial manufacturers in life sciences
Altitude Marketing is an integrated B2B marketing agency for complex industries with high price points like manufacturing, life sciences, and enterprise technologies. They have 20+ years of experience and have worked with over 300 clients — 60% of them industrial companies — with average client retention at 3.6 years.
Altitude serves clients across machinery manufacturing, software, contract manufacturing, specialty chemicals, and security technologies. Several clients have been acquired by major corporations like HID, GE Healthcare, Alphia, and Dell EMC. Like Industrial Strength Marketing, Altitude is a full-service agency offering:
Strategy. Marketing strategy, lead generation, and marketing audits.
Digital marketing. SEM/PPC, display advertising, LinkedIn advertising, media buying.
Content marketing. Content creation, SEO, social media.
Creative & Web. Branding & rebranding, web design & development, graphic design, and video & photography.
AI & Automation. Marketing automation, Zapier consulting, and marketing AI.
Communications. Trade show and public relations management.
Chemical Concepts achieved a 104% increase in average monthly website traffic and an 83% boost in monthly revenue from organic channels thanks to Altitude Marketing's SEO and content marketing.
“Working with Altitude is one of the best decisions we’ve made. They’ve helped us grow our digital marketing and online presence by over 200%.”
Lydia Zelle, Marketing and Advertising Manager
TREW Marketing — best for content marketing and SEO for manufacturers selling to engineers and technical audiences
TREW Marketing has been an inbound marketing agency for technical companies since 2008. They specialize in marketing complex products to engineers and technically sophisticated buyers with content marketing and SEO.
TREW’s team comprises engineers and marketers who have worked with engineers for most of their careers. This deep experience makes them adept at translating complex specifications into technically nuanced and compelling content.
TREW’s clientele includes brands in control and automation, industrial manufacturing, robotics, semiconductors, and other engineering-intensive sectors.
They provide four core services:
Marketing strategy. Website strategy, email marketing, PR, thought leadership, product launch strategy, marketing audits, paid advertising, ABM, and sales enablement.
Brand marketing. Brand positioning, targeted messaging, and rebranding strategies.
Content marketing. Content planning, technical content development, and end-to-end content program management.
Marketing automation. HubSpot onboarding and training, CRM integrations, system optimization, and campaign execution.
Awards
Finalist for Content Marketing Awards by the Content Marketing Institute (CMI). Recognized by the Content Marketing Institute for Best Use of Original Research on the annual State of Marketing to Engineers report (co-created with GlobalSpec).
The Wall Street Journal’s Most Innovative Entrepreneurs in America (2011). TREW CEO Wendy Covey named one of WSJ’s 10 Most Innovative Entrepreneurs.
Case study
TREW Marketing helped Knowles Precision Devices, a capacitor and microwave to millimeter wave components manufacturing company, increase its web traffic by 50% and web leads by 51%.
“We've been lucky to have access to a team of writers who write about technology. They come to the task with a nuts-and-bolts understanding of the topic.”
Peter Matthews, Knowles’ Senior Technical Marketing Manager
Gorilla 76 — best for inbound marketing for mid-sized U.S. manufacturers
G2: 0/5 (No reviews)
Company size: 58
Clutch: N/A (No profile)
Headquarters: St. Louis, MO, U.S.A
Notable clients: Davron Technologies, CK Power, GreenDot Bioplastics, MultiTek
Gorilla 76 is an inbound marketing agency serving mid-sized American industrial manufacturers with revenues between $10M and $200M. They champion the “Netflixing” of B2B content, i.e, replacing static brochures and one-off webinars with binge-worthy, episodic content that keeps prospects engaged throughout long industrial buying cycles.
They practice this approach themselves, hosting four podcasts (two with nearly 300 episodes) and co-organizing the Industrial Marketing Summit with TREW Marketing, an annual event for industrial marketers.
Finalist for Best Place to Work for Young Professionals by the St. Louis Business Journal — 2023
Case study
Gorilla 76 helped CK Power, an engine and generator manufacturer and distributor, achieve $800,000 in new revenue in one quarter by implementing a strategic inbound marketing plan focused on building pipelines.
“We’ve seen a measurable increase in revenue since working with Gorilla 76. In Q2 of 2017, we were able to attribute $800,000 in revenue to leads that Gorilla helped drum up through our combined marketing efforts. I highly recommend them to any company looking to grow in the industrial sector.”
Clayton Costello, Operations Manager, CK Power
4 factors to consider when choosing a B2B industrial digital marketing agency
Proven industrial experience. Don’t hire an agency that treats industrial as “just another vertical.” Ask for case studies from your specific subsector to confirm they can explain technical products (without oversimplifying), understand industrial buyers, and market effectively to audiences matching your manufacturing company’s ICP.
Specialized expertise aligned to your needs. No agency excels at everything. Choose based on the problem you’re solving. For example, if you need outbound marketing support and sales prospecting, Belkins' specialized omnichannel approach will outperform a content-driven agency like TREW Marketing.
Evaluate the agency’s marketing. Agencies should model the marketing they promise you. Review their LinkedIn, blog, and resources. Are they consistent? Do they share real insights or fluff? Agencies like Belkins, Gorilla 76, and TREW Marketing are good examples of consistent, substantive thought leaders.
Start with a pilot project. Avoid jumping into a 12-month retainer when looking for manufacturing sales leads. Start with a 3–6 month pilot so the agency can prove ROI and you can easily exit if they underperform. If you must enter a long-term contract, insist on a termination clause. A 30-day opt-out protects you from being stuck with an underperforming partner while still providing the agency with enough commitment to execute.
Building your digital marketing engine
Choosing the right industrial marketing agency isn’t just about outsourcing campaigns — it’s about finding a partner that can build a digital marketing engine around your product, your buyers, and the complexity of your sales cycle. The agencies in this guide have proven expertise, but the best fit will ultimately depend on your goals, technical depth, and internal capacity.
If you’re looking for a partner who already speaks the language of engineers and plant managers — and can turn that understanding into a measurable pipeline — we can help. Our team builds full-funnel digital programs for industrial manufacturers and ties everything back to revenue.
When you’re ready, we can support everything from strategy and implementation to ongoing campaign optimization so that your team can stay focused on operations and your digital presence drives consistent, qualified demand.
Contact us today, and we’ll make sure online buyers find you — not your competitors.
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Precious develops content marketing strategies and frequently blogs for the well-known B2B players. HubSpot, CoSchedule, EngageBay, and Foundation Inc. — this is only a small part of the MarTech brands Precious collaborated with.