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3 Apr 2025

How to map an omnichannel customer journey: Your action blueprintWe offer Belkins’ step-by-step playbook for mapping and building the omnichannel customer journey. This is the same process we use for both our clients and our own lead gen.

B2B marketing

1 Apr 2025

How to fix common issues with lead generation qualityHere are the 5 most common reasons your lead gen quality isn't perfect — plus our in-house tips on generating leads primed for conversion.

Lead generation

31 Mar 2025

Ideal customer profile (ICP) example for B2B healthcare companies

Outreach

31 Mar 2025

Top email templates for B2B healthcare (+ campaign walkthrough)Check out the elements of an effective outreach campaign for your B2B healthcare company, some of Belkins favorite emails that achieved strong lead-to-appointment conversion rates (ranging from 4.2% to 13.8%), and see the reasons behind their success.

Outreach

18 Mar 2025

How to achieve a predictable pipeline: 9 tips for sales and marketing leadersBelkins’ internal experts and undustry leaders we’ll share how you can build a sustainable pipeline that drives business growth.

Sales

17 Mar 2025

How to effectively outsource lead generation in 2025To select the most reliable partner for your lead generation, check out this comprehensive guide that includes key factors to consider.

Lead generation

20 Feb 2025

Are lead generation companies worth the investment?The short answer is that it has to be worth it. We’ll help you define your expectations and see whether lead generation agencies can justify their price by creating business value for your company in particular.

Lead generation

19 Feb 2025

7 B2B omnichannel examples and why they workedUnlock the “whys” behind successful B2B omnichannel campaigns with 7 real-world examples and actionable strategies.

B2B marketing

13 Feb 2025

How to build a high-converting B2B sales pipelineDrawing from our experience and insights from industry leaders, we’ll walk you through how to build a high-converting B2B sales pipeline.

Sales

13 Feb 2025

How to increase B2B lead generation (and drive sales-ready prospects at scale)This guide walks you through how to increase B2B leads — and convert them to marketing-qualified leads (MQLs) and sales-qualified leads (SQLs) with widespread impact.

Lead generation