5 best customer acquisition services providers in B2B

B2B customer acquisition is no longer a game of fragmented tactics — it requires organization-wide alignment and orchestration.

In other words, you can’t just generate activity and hope for success. You have to transform buyer pain points into pipeline by unifying your:

• Entire sales and marketing strategy
• Tech tools and data silos into a single “source of truth”
• Content with buyer pain points, buyer journey stage, channel, and all of the above

We’re here to tell you that if you don’t unify everything, nothing will work.

Most B2B companies hire us after wasting their sales and marketing budgets on disconnected efforts. They’ve hired one agency for SEO. Another for paid ads. Another for performance-based sales outreach. A freelancer for content. Then they wonder why none of their leads are qualified enough to turn into sales.

Before we get into our list of the top 5 customer acquisition services for B2B, let’s discuss what’s required to approach customer acquisition as a symphony instead of playing random instruments.

4 factors to consider when evaluating customer acquisition services

Most client acquisition services rely on outdated tactics and market research. How do you identify them? How do you know which providers are using strategies that work?

To help you make sense of your options, here are a few factors that we consider non-negotiable when it comes to producing a meaningful ROI.

1. Prioritize buyer objectives and pain points to drive pipeline

Your buyers care about solving their own problems. Yet, most companies obsess over what drives vanity metrics (traffic and engagement from anyone and everyone) instead of what decision-makers are actually hungry for.

Think about your last quarter. How many leads came in? How many were actually qualified? If you’re like most B2B companies, the ratio is depressing. You get something like 1,000 visitors and 2 leads worth pursuing.

Moreover, you’re paying too much for your leads. The average cold email cost per lead for Belkins is $250 to $300. For client campaigns, the average CPL is $770 across 17 industries.

Why does this happen? Companies waste resources on:

• Efforts that attract tire kickers
• Ads targeting keywords instead of pain points
• Content that educates beginners instead of providing insights a CEO could use

Without understanding your buyers’ core objectives, campaigns become expensive noise. Your website talks about features. Your ads promote discounts. Your sales team pitches products. Meanwhile, your buyers are searching for solutions to problems and outcomes.

Belkins’ approach

At Belkins, we start with deep client interviews combined with AI-powered buyer analysis.

Instead of guessing what will resonate, we map your buyers’ actual priorities:

• What outcomes do they need?
• What objections are blocking their decisions?
• What language do they use internally?

No surface-level “Marketing Mary” persona work. We use forensic buyer intelligence to map the entire customer journey.

Next, we build a strategy that reflects these priorities across every touchpoint — all your channels, website, content, and any place someone comes into contact with your brand. This is how we deliver around 20 qualified meetings monthly for B2B companies across 50+ industries.

Your website messaging mirrors buyer language. Your sales scripts address real objections. Your content tackles specific challenges decision-makers face.

This is how you get your prospects to say, “Finally, someone gets it.”

2. Implement a unified sales and marketing approach across all channels

Here’s an excerpt from Belkins co-founder Michael Maximoff’s newsletter, From Zero to Agency Hero. 

How familiar does this scenario sound?

Source

This is the fragmentation that kills B2B growth. When different providers handle different channels, you get:

• Inconsistent messaging that confuses buyers
• Duplicated efforts that waste budget
• Conflicting strategies that cancel each other out
• Zero accountability for actual pipeline results

Most companies don’t need more tactics. They need orchestration.

A unified approach to customer acquisition means every campaign element works together. Your paid ads reinforce your organic content. Your sales messaging extends your marketing narrative. Your webinars amplify your thought leadership.

The magic happens when prospects encounter consistent value and messaging at every touchpoint.

Belkins’ approach

Belkins breaks down silos by design. We don’t manage channels — we integrate them into the buyer journey.

Every stakeholder gets involved from day one. Marketing, sales, and leadership align on shared buyer insights. They agree on core messaging, key differentiators, and desired outcomes.

This alignment cascades through every tactic. Paid ads build the awareness that warms up leads for LinkedIn outreach. Emails continue LinkedIn conversations. Intent-based calls close deals. Everything works together to continue the conversation through different channels at every touchpoint.

The same value propositions appear in ads, emails, and sales calls. The same proof points surface in content, webinars, and proposals.

No more“ over the place” chaos. Just coordinated campaigns that build momentum with every interaction.

When prospects move through this unified experience, conversion rates jump 3-5x. Why? Because every touchpoint reinforces the same compelling narrative about solving their specific problems. Clients report 20% lower CAC and 15% higher ACV using our approach.

3. Integrate tech around the buyer for data-driven personalization

Does your HubSpot talk to Salesforce? Do your ad platforms operate in isolation? Does your webinar data live in a spreadsheet somewhere?

That’s what most B2B tech stacks look like — disconnected tools creating disconnected experiences that kill conversions.

Without integrated data, you can’t answer basic questions:

• Which prospects engaged with multiple touchpoints?
• What content influences pipeline velocity?
• Where do qualified leads actually come from?

Your sales team wastes time on cold leads while hot prospects slip through the cracks. Your marketing team optimizes for vanity metrics instead of revenue impact. Everyone’s busy, but nobody’s effective.

Sounding painfully familiar yet?

Poor integration creates snowballing problems. Marketing can’t personalize outreach based on engagement history. Sales can’t prioritize leads based on behavior signals. Leadership can’t connect all that activity to outcomes.

The average B2B company uses 15–20 different marketing tools. Without interconnecting them, your marketing department is essentially flying blind.

Belkins’ approach

Belkins centralizes everything into a single source of truth — typically HubSpot.

Marketing automation, CRM, analytics, and advertising — all flow through the same infrastructure.

This integration enables smart lead scoring based on actual engagement. Did someone attend your webinar AND visit your pricing page AND download your case study? That’s a hot lead, not a cold call.

We track every interaction across channels:

• Ad clicks connect to content engagement
• Email opens link to website behavior
• Webinar attendance influences lead scores
• SDR activities update marketing data

With unified data, personalization can be automated. Follow-ups reference specific content consumed. Sales outreach mentions relevant pain points discussed in webinars. Every interaction builds on previous engagement.

The result is that sales teams spend time on leads showing buying signals, marketing teams optimize campaigns based on revenue impact, and leadership sees exactly which activities drive pipeline growth.

4. Create deep, insight-driven content for decision makers

Let’s be honest about most B2B content: It’s boring, basic, and utterly forgettable.

“Tips for Better Lead Generation”, “What Is Account-Based Marketing?”, “The Ultimate Guide to B2B Sales”

This surface-level content might generate traffic. It won’t generate pipeline.

Why? Because decision-makers don’t need a beginner-level education. They need timely industry insights. They’re not googling “what is”. They’re searching for specific solutions to complex problems from industry leaders.

Generic content attracts passive searchers. Your actual buyers want:

• Specific examples of companies solving similar challenges
• Concrete metrics showing real business impact
• Proven frameworks that they can implement immediately
• Direct answers to their unique objections

Ask yourself: What would a VP, a head of growth, or a CEO gain from your latest blog post? Do you think they’d read it?

Belkins’ approach

Belkins creates content that builds genuine connection before conversion.

We craft authentic stories that spark real discussions among our target audience. Our content creates moments where prospects lean in and say, “ exactly what we’re struggling with.”

Our content strategy centers on:

• Authentic client stories that show the human side of transformation — the challenges, victories, and real impact
• Executive thought leadership that positions our clients’ leaders as voices worth following in their industry
• Multi-format storytelling through carousels, video testimonials, data visualizations, and behind-the-scenes content
• Industry commentary that addresses current events and challenges conventional thinking
• Community-driven discussions that generate 4–5x the average engagement and viral reach

No techy jargon. No fluffy corporate speak. No recycled templates. Real stories sharing real results sparking real conversations that turn followers into prospects.

The content becomes a relationship accelerator. When we reach out, prospects already know who we are and why they should care.

Top 5 customer acquisition services

The list we share here was chosen based on the context shared above. While we can’t speak to the results for all of these client acquisition service providers, research suggests a unified approach to sales and marketing. In our experience, a unified client acquisition strategy reduces CAC by 20% and offers at least a 200% ROI.

• Belkins — Best for full-service unified client acquisition
• Revit — Best full-service performance marketing for startups and small businesses
• ClickRoads — Best for account-based marketing (ABM) and integrated campaigns
• TripleDart — Best for full-service demand generation for SaaS/tech companies
• memoryBlue — Best for global SDR teams needing multilingual outreach

Belkins

We are proud to stand as a premier B2B customer acquisition agency. With over 250 specialists across global locations, we’ve generated $2B+ in revenue for 1,000+ clients while maintaining an impressive 95% retention rate. 

What sets us apart is our forensic approach to buyer intelligence and our commitment to breaking down silos between sales and marketing teams.

Industry focus:

• Medical technology & healthcare
• Manufacturing
• Electronics & technology
• Renewable energy
• IT & SaaS services
• Telecommunications
• Logistics
• Finance
• Consulting
• Construction

Founded: 2017

Location: Headquarters in Dover, Delaware, with a global remote team

Notable clients: GE HealthCare, Omnicharge, IGS, Alectric Renewables, SEKISUI, Acer, HP, Sharp, OpenTeleHealth

Channels:

• Cold email outreach with proprietary deliverability optimization
• LinkedIn lead generation and influencer programs
• Intent-based calling that follows pre-existing interactions
• Google Ads and PPC retargeting
• Appointment setting across all channels

Pricing: Custom, scalable pricing tailored to specific needs. Projects typically range from $5,500 and beyond, depending on the specific goals, strategy, and service package.

If you’re in the environmental services industry, know that we have one of the lowest B2B costs per lead — $300 on the low end, $750 on the high end, and $483 on average. Cybersecurity companies, on the other hand, have the highest lead generation costs, typically ranging from $750 to $1,500, with an average of $1,083.

Services:

• Unified omnichannel lead generation
• Appointment setting (100-400+ qualified appointments annually)
• Lead research and verification
• Account-based marketing
• HubSpot CRM consultancy
• Email deliverability consulting
• Outsourced SDR services
• Sales enablement

Proprietary products:

• Folderly: Email deliverability optimization tool ensuring maximum campaign reach
• Charge: Email campaign performance tracking and optimization platform

Case studies:

• GE HealthCare: In a partnership aimed at boosting their presence at major medical technology events, Belkins scheduled 135 in-person meetings for GE HealthCare over 7 months, significantly outperforming their goal of 30 meetings at a single conference.
• IGS: Arranged 330 appointments over 15 months through 77 targeted email campaigns, focusing on industries like chemical manufacturing and oil and gas.
• Omnicharge: Achieved a 50% boost in appointment rates by integrating personalized email and LinkedIn outreach
• An investment platform fixed its inconsistent lead flow issues and landed 30+ monthly meetings with Belkins’ omnichannel approach, achieving a 9% lead conversion rate, closing 13 deals, and securing an overall $434K in potential revenue.

Awards:

• Inc. Regionals 2024: Mid-Atlantic Winner
• Inc. Best in Business for Climate Change Impact
• Stevie Awards: Sales & Customer Service (Silver & Bronze), Sales Ethics (Silver)
• G2: Top Lead Generation Service Provider (2024)
• Clutch: Top Lead Generation Company (2024), Global Top B2B Service Provider (#9, 2023)
• 2023 Globee Awards: Best Use of Technology in Sales (Silver)

What clients say:

• "Their commitment to helping us achieve success with our goals was thoroughly recognized through their hard work." - Veronica Andrews, Marketing Specialist at Cengage
• "We had an increase in our pipeline by 200% in the first 3 months." - Roman Eaton, Head of Sales and Customer Success
• "Their creative approach to breaking through the clutter of digital marketing is impressive." - Scott Chatten, Senior Director of Technology at Programmers.io

Revit

Revit is a B2B lead generation and appointment booking service provider from the USA with more than a decade of experience in the outreach and lead generation domain. The agency specializes in providing flexible, ROI-focused customer acquisition services for startups and SMBs. Founded on the principle of offering low-commitment and high-quality appointment setting services, we’re leading the charge in our field.

Industry focus:

• Startups and SMBs
• B2B technology companies
• IT services
• SaaS businesses

Founded: 2024 (by a team with 10+ years of experience)

Location: Wyoming, USA, with remote operations

Notable clients: Not extensively publicized, focuses on startups and small to medium businesses

Channels:

• Email outreach campaigns
• LinkedIn outreach
• Intent-based calling
• Omnichannel coordination

Pricing:

• Month-to-month: Custom pricing
• 3-Month pilot: Upfront payment for a 3-month pilot. Includes cost of the first 5 appointments, then pay per appointment
• Corporate plan for larger organizations
• Extra pay-per-appointment fees based on company size ($400–$750)
• Commission-based and custom plan options available

Services:

• B2B appointment setting (On average, our clients typically receive around 5–6 appointments per month)
• Lead generation and research
• Outsourced SDR services
• Sales consulting
• Campaign strategy and optimization

Proprietary products:

• ROI-focused reporting dashboard
• Custom lead scoring systems

Case studies:

• Digital marketing agency: Revit has consistently delivered leads, meeting the client’s expectations. The team is responsive, flexible, and helpful, communicating effectively via virtual meetings, emails, and messaging apps.

Awards: Limited public awards information available

What clients say:

• “The depth of research conducted to identify targets and the nature of the messaging has surprised me. I initially thought I would need to provide the contact lists and draft the message content myself. However, they took care of all that work.”
• “They are highly receptive to feedback, making necessary adjustments to their approach based on our evolving needs and insights, which has been instrumental in fine-tuning their efforts.”

ClickRoads

ClickRoads is a B2B high-performance digital agency that specializes in helping tech companies grow through paid ads, account-based marketing (ABM), and branding services. Founded in 2023, this relatively new agency has quickly established itself as a results-driven partner for B2B companies seeking integrated campaign solutions.

Industry focus:

• B2B technology companies
• EduTech
• Health & Wellness
• SaaS
• Cloud solutions
• Recruitment agencies

Founded: 2023

Location: Dover, Delaware, with operations worldwide

Notable clients: Born & Bred, recruitment agencies, cloud solutions companies

Channels:

• LinkedIn Ads
• Google Ads
• Facebook Ads
• PPC campaigns
• Account-based marketing
• Integrated omnichannel campaigns

Pricing:

• Min. project size $5,000+
• Avg. hourly rate of $25–$49/hr

Services:

• Paid advertising campaign management
• Account-based marketing (ABM)
• Sales materials development
• Branding and creative services
• Landing page development
• Marketing strategy consulting
• Conversion optimization

Proprietary products:

• Data-driven campaign optimization tools
• Custom ABM frameworks

Case studies:

• B2B lead acquisition agency: Since working with ClickRoads, the client has been generating 20 conversions per month.
• Recruitment agency: ClickRoads’ efforts have reduced the cost of the client’s paid search campaigns by 42% and increased sales by 25%.
• For the first week after optimizing paid search campaigns, their overall cost was reduced by 36%. More than 10 new appointments were set per month.

Awards: Limited awards information due to recent founding

What clients say:

• “The team manifests their professionalism by always delivering quality services in a timely manner. What stands out about the team is their strategic ideas and meticulous approach.”
• “The team showed strong project management skills, timely delivered, and responded to the client’s evolving needs. The team’s adaptability, tailored approach, and quality work stood out.”

TripleDart

TripleDart is a SaaS performance marketing agency that has earned the trust of 50+ SaaS companies within a year’s time. 

As the #1 SaaS Performance Marketing agency in APAC, TripleDart specializes in helping B2B SaaS companies achieve T2D3 growth through integrated digital marketing campaigns across organic, paid, and social channels.

Industry focus:

• B2B SaaS companies
• Technology startups
• FinTech
• HR Tech
• MarTech
• Enterprise software

Founded: Information suggests establishment around 2022-2023

Location: Operations across the U.S., Portugal, Spain, India, Pakistan, Singapore, and Thailand

Notable clients: Sprinklr, Moengage, Sense, Pepper, MobStac, Factors, Payu, Goodera, Apty, Freshworks, Avoma, Hiver, Multiplier

Channels:

• SEO and content marketing
• Google Ads
• LinkedIn Ads
• Facebook Ads
• Programmatic advertising
• Marketing automation
• Email marketing

Pricing:

• Starts with an initial 6-month agreement and then they usually go month-to-month from there.
• Tiered packages starting at $5,000/month for single-service engagements, scales up for comprehensive full-funnel programs

Services:

• Demand generation strategy
• Performance SEO
• Paid media management
• Content production and strategy
• Marketing operations and automation
• Data analytics and attribution modeling
• Landing page design and CRO
• Full-funnel marketing programs

Proprietary products:

• Gen Z Explorer Series™ and Hispanic Explorer Series™ (research tools)
• Custom dashboards and attribution models
• SaaS-specific growth frameworks

Case studies:

• Generated $150K in pipeline with $65K spend in less than a quarter through competitor campaigns
• Managed $15 million in revenue across client portfolios
• 100+ SaaS companies served globally

Awards:

• #1 SaaS Performance Marketing agency in APAC
• Top 10 SEM agencies to consider in 2025

What clients say:

• “The TDD team feels like an extension of our own business, they are aligned with our goals, and I feel their success is our success.”
• “Two things stood out about TripleDart: 1) Their deep commitment to understanding the product-market fit. 2) Their ability to forecast spending and results effectively.”

memoryBlue

memoryBlue (formerly Operatix) is an Outsourced SDR agency specialized in helping B2B Software vendors generate pipeline & revenue across the globe. Established in 2012, memoryBlue is an award-winning Sales Development company specialising in the B2B tech industry. With a team of over 300 experienced sales and marketing professionals globally, they’ve become a powerhouse in multilingual outreach and global SDR services.

Industry focus:

• B2B software vendors
• Cybersecurity
• Big data
• IoT
• Cloud & storage
• HR tech
• FinTech
• MarTech

Founded: 2012

Location: International, with offices in London, Dallas, San Jose, and Singapore

Notable clients: Google, Adobe & Oracle, Qubole, Eseye, over 800 B2B tech vendors served

Channels:

• Outbound SDR services
• Multi-channel prospecting (email, phone, LinkedIn)
• Multilingual team covering over 20 languages
• Global market coverage (North America, EMEA, LATAM, APAC)

Pricing:

• Custom pricing based on program scope
• Flexible scaling options
• Performance-based elements available

Services:

• Outsourced SDR teams
• Inbound response management
• Outbound sales development
• Account-based marketing
• Sales recruitment services
• Marketing acceleration
• Channel development

Proprietary products:

• SDR Handbook
• B2B Revenue Acceleration Podcast
• Custom sales development frameworks

Case studies:

• Over 50% of sales engagements progress toward POC, demo, or pipeline opportunities
• 70% of clients have internal SDR programs that memoryBlue augments

Awards:

• G2’s Summer 2024 Reports Leader in TWO categories: Lead Generation Services and Outsourced Sales Providers
• Spring 2024 Clutch Global Leader for sales outsourcing services
• Clutch recognized memoryBlue as a Top Lead Generation Company in Dallas and a Top Sales Outsourcing Company in the UK and Singapore
• Most Influential B2B Software Business Leader 2024 (Hannah Allen, Director of Global Operations)

What clients say:

• “[memoryBlue] allowed us to scale quickly, provide local market coverage, and test market demand. Their ability to understand our requirements and assemble a high-quality SDR team to represent our brand was a key contributor to our EMEA regional performance.”
• “I have been working with [memoryBlue] for two quarters in Italy, Spain, France, SA, UK, and DACH, and I see great results. Their team is professional, kind, and pleasant to work with.”

📚 Relevant reading: memoryBlue review: Benefits, methodology, and alternatives

Choosing the right B2B customer acquisition agency

The choice requires careful consideration of your specific needs, industry, and growth objectives.

While Belkins leads with its unified approach to breaking down sales and marketing silos, each agency brings unique strengths to the table. Revit offers flexibility for startups, ClickRoads excels in paid advertising and ABM, TripleDart specializes in SaaS growth, and memoryBlue provides unmatched global SDR coverage.

The key is finding a partner that takes a buyer-centric approach and will integrate seamlessly with your existing systems.