Lead generation is a process of stimulating a prospect’s interest or encouraging his inquiry into services or products offered by a brand. This process may have numerous purposes including creating a database of sales leads, building lists, etc.
Respectively, lead generation services are the services offered by teams of professionals (as a rule, in a B2B sector) that offer lead generation.
Companies that offer these services help other businesses discover, qualify, and nurture their prospects.
Typically, lead generation services are used by sales teams for planning their advertising efforts and targeted outreach.