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Discover how to get more deals closed and grow your business, using proven B2B sales tactics backed by 1,000+ successful campaigns.
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Most Popular Posts

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10 m
What are B2B cold email response rates? Belkins’ 2024 studyThis study analyzed over 7.5 million client emails sent across 40 industries from March 2023 to February 2024. Check out our major findings on reply rate benchmarks and the drivers behind them.
Outreach
10 Oct 2024

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14 min
7 B2B omnichannel examples and why they workedUnlock the “why” behind successful B2B omnichannel campaigns with 7 real-world examples and actionable strategies.
B2B marketing
19 Feb 2025

Lead Generation

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16 min
Manufacturing lead generation: Challenges and best tacticsHow do you find new customers for your manufacturing company? We've covered all the tips and sources for 2025 in this article. Get ready to scale your manufacturing lead gen efforts.
Lead generation
21 Jan 2025

Sales

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13 min
How to achieve sales and marketing alignmentThough sales and marketing alignment is always a challenge, we will tell you how to fix it with omnichannel strategy principles and turn two departments into one money-making machine.
Sales
3 Feb 2025
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How to Shorten Your Sales Cycle?Have you ever lost opportunities or leads because of a sales process being too long? Do you feel it could be shortened? Look no further! Watch this video and learn how to shorten your sales process to get more customers and higher ROI.
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Sales Teams Compared: Outsourced vs. In-House SDRsDebating whether to outsource SDRs or hire an in-house team? In this video, we break down the pros and cons of each option.
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B2B Subject Lines Review: Best to WorstUnlock the power of email subject lines in B2B outreach with this review of 25 examples. Join Josh Pratt as he analyzes the hits and misses of different subject lines and reveals which ones work and why.

Outreach

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8 m
How to create an outreach campaign for manufacturing (+ email templates)Through trial and error, we figured out what really drives conversions in email outreach campaigns for manufacturing. We'll walk you through one of such successful examples and share effective email templates.
Outreach
26 Nov 2024

B2B marketing

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14 min
Omnichannel vs. multichannel marketing in B2B explainedIn this article, we illustrate the capabilities of each marketing approach for different industries along with examples and real-life case studies.
B2B marketing
24 Jan 2025
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Reviews

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13 min
7 best B2B demand generation agencies (and how to pick one)With the pool of choices out there, how do you know which agencies are worth it? Here, we weigh in on the best B2B demand generation agencies in 2025 and how to pick the perfect match for your needs.
Reviews
5 Feb 2025
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