B2B marketing
Explore best B2B marketing practices to target the right audiences, deliver powerful experiences, and progress through the marketing funnel.
17 m
How to find and hire a B2B call centerStop hiring call centers based on hourly rates. Use this metric-first evaluation guide to find B2B partners that deliver qualified meetings and fill your pipeline.
by Jeffrey Lupo
B2B marketing
4 Feb 202620 min
B2B marketing channels: A 2026 data study on ROI and spendThis data study reviews the reality behind the marketing budgets of 90 different companies: Where top marketers are placing their capital and what channels are the most effective in their opinion.
by Sophie Kompaniiets
B2B marketing
19 Jan 20269 m
How we use clients’ ideal customer profiles (ICPs) in lead generation campaignsCheck the exact step-by-step approach Belkins’ account managers and research team use our clients’ ICP for lead generation, complete with real-world examples.
by Sophie Kompaniiets
B2B marketing
23 May 202514 min
Inbound vs. outbound marketing: Channels and tactics for B2BIn this article, we’ll share the current best channels, how to use them for both inbound and outbound marketing, and successful examples from our own case studies.
by Jeffrey Lupo
B2B marketing
23 Apr 202513 min
How to map an omnichannel customer journey: Your action blueprintWe offer Belkins’ step-by-step playbook for mapping and building the omnichannel customer journey. This is the same process we use for both our clients and our own lead gen.
by Jeffrey Lupo
B2B marketing
3 Apr 202514 min
7 B2B omnichannel examples and why they workedUnlock the “whys” behind successful B2B omnichannel campaigns with 7 real-world examples and actionable strategies.
by Jeffrey Lupo
B2B marketing
19 Feb 202514 min
Omnichannel vs. multichannel marketing in B2B explainedIn this article, we illustrate the capabilities of each marketing approach for different industries along with examples and real-life case studies.
by Jeffrey Lupo
B2B marketing
24 Jan 202515 m
How to create a winning B2B omnichannel marketing strategySettle in and we’ll explore how strategy is an integral piece of a successful B2B omnichannel marketing campaign, along with how to build, execute, and optimize one for your organization.
by Jeffrey Lupo
B2B marketing
22 Jan 202512 min
5 key benefits of an omnichannel marketing approach for B2BIf you want to keep up with your clients’ rising expectations, this article explores 5 key benefits that make omnichannel marketing a must in B2B. Let’s delve into each of them.
by Jeffrey Lupo
B2B marketing
22 Jan 202512 min
Omnichannel marketing challenges for B2B and how to overcome themThe omnichannel challenges can be separated into 3 key alignment areas: 1) channels, messaging, and buyer journey stages; 2) tech, data, and campaigns; 3) sales and marketing teams. In this article, we’ll explore each of these.
by Jeffrey Lupo
B2B marketing
23 Dec 2024
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