Martal Group for lead generation? What high volume really means

Martal Group’s full-cycle model misses what most lead generation companies need: specialized expertise. 

With challenges like tighter email rules and chaotic algorithms, agencies need to refine their domain knowledge to improve the performance of outreach campaigns on a nuanced level.

Martal Group trains its sales executives (SEs) to oversee the entire lead generation funnel. The scattered focus on lead generation, deal closure, and account management distracts the SEs from deepening their skills and excelling at what most companies seek in an outsourced partner: long-term pipeline growth.

Client reviews mention incomplete data, limited bandwidth, and delayed testing — recurring issues that point to Martal Group’s lack of specialization.

At Belkins, while we have much respect for Martal Group’s accomplishments, we believe most companies benefit from partnering with specialized agencies.

By pinpointing the stage where bottlenecks occur, you can fix them quickly, move prospects down the funnel, and improve your odds of closing more deals.    

In n overview of Martal Group and what it means when you partner with an agency that prioritizes speed over specialization. 

❗ Disclaimer: This review is based on industry knowledge, research, and conversations with prospects.

Pricing and ROI 

Martal Group offers three tiers in its hybrid pricing models. Most clients are satisfied with their ROI, praising Martal Group for the rapid pipeline of leads in complex industries. However, several felt that the agency needs to improve its data reporting, testing, and bandwidth capacity.

Here’s a closer look.

How does Martal Group price its services?

Martal Group prices its services in a tiered model as part of its hybrid structure — it includes monthly flat fees for standard lead generation packages and commissions for closed-won deals.

What are the pricing tiers and contract terms for Martal Group SDR services?

Martal Group offers three pricing tiers for its SDR services. Tier 1 offers standard lead generation (outbound or inbound). Tier 2 includes deal closure and customer onboarding, and Tier 3 adds account management. Contract terms are not publicly available.

Here’s a quick summary:

Negotiating the lowest terms is counterproductive, as all pricing models begin at a high first-year cost. Instead, focus on the time it takes to go from high to low acquisition costs.

Request that Martal Group (or any agency on your shortlist) explain how quickly it can reduce your cost per appointment as the campaign progresses.

For example, a mid-sized manufacturing company with a 9-month sales cycle, $50,000 deal size, and 5% close rate on a $10,000 monthly budget should reduce its cost per appointment from roughly $805 to $660 within three years:

What do customer reviews say about Martal Group?

Customer reviews praised Martal Group’s speedy delivery of quality leads and ability to grasp complex offerings. However, drawbacks like its reporting infrastructure, limited workload capacity, and delayed campaign testing point to an underlying problem: Martal Group’s lack of specialization.  

Incomplete data reporting 

Martal Group could’ve shared more campaign metrics sooner, said an IT client. Fortunately, the agency became more transparent as the campaign progressed.

Source: Clutch

Similarly, a SaaS research client wanted better visibility regarding its cold email campaign metrics. When probed, Martal Group provided the reporting verbally instead of in written reports.

Source: Clutch

Martal Group’s split focus on lead generation, deal closure, and account management limits its depth in any single function — in this case, the reporting infrastructure. 

Incomplete data raises questions about campaigns. For example, if the agency doesn’t share your email deliverability rate, you won’t know if your emails land in inboxes or if the value proposition resonates with buyers. 

Limited bandwidth

Martal Group excels in selling complex products, said a financial client. However, they felt that the suboptimal results didn’t justify the cost, even deducing that it was likely caused by the agency’s SE being overextended across multiple clients.

Source: Clutch

Martal Group uses a standardized approach to campaigns and reporting — it’s how the SEs juggle multiple roles across clients.

Unfortunately, this leads to limited bandwidth to improve campaign outcomes, and a diminished pipeline is the result.

Delayed testing 

Despite Martal Group adjusting the campaign promptly, according to the same IT client, it should’ve tested the messaging variants earlier for faster optimization.

Source: Clutch

When outreach campaigns aren’t optimized on time, you miss the time-sensitive window to capitalize on emerging trends, and overlook opportunities to increase conversions and sales.

Testing messaging and refining ICPs require full focus. For Martal Group, since the SEs juggle prospecting, closing deals, and managing accounts, it leaves little room to deepen their skills. 

Incomplete data, limited bandwidth, and delayed testing show Martal Group trades depth for breadth: SEs know enough about everything but are not masters of anything, potentially undermining campaign performance.   

📚 Further reading: Why full-cycle sales outsourcing fails (and what to do instead)

How do Martal Group’s results compare to competitors?

Martal Group is an industry leader, according to the Clutch Leaders Matrix. Below, the top right quadrant shows Martal Group consistently delivers in lead generation. Compared to competitors, it outshines with its market presence and ability to deliver results quickly.

Source: Clutch Leaders Matrix

Belkins (that’s us 👋🏼) is also an industry leader on the Clutch Leaders Matrix — we’re just a spot shy of Martal Group.

Source: Clutch Leaders Matrix

At the time of our research, Martal Group had a score of 4.8/5 based on 104 reviews. Clients chose the agency for its reputation, fast ramp-up, and track record of acquiring leads quickly.

Belkins’ score is 4.9/5 based on 229 reviews. When clients work with us, they’re impressed by our adaptability, attention to detail, and consistent delivery of qualified leads and appointments.

Both agencies rank on the Clutch Top 1,000 Global Service Providers 2025 List, with Martal Group ranked number 8 and Belkins in 5th place.

Source: Clutch Top 1,000 Global Service Providers (2025)

Both Martal Group and Belkins made the top 10 for different reasons.

While Martal Group prioritizes speed over specialization, Belkins intentionally spends more time understanding the intricate nuances of your business. Granted, there may be slower starts in your campaigns, but diligence ensures we anticipate the subtle shifts in your market — and adapt before it’s too late.

Data sourcing, enrichment, and accuracy

Martal Group uses proprietary, public, client, and third-party data to build and enrich its data sources. To verify accuracy, Martal employs its human sales team to assess every lead’s fit.

What data sources does Martal Group use for enrichment?

Martal Group uses multiple data sources for lead enrichment: technographic data; public web and social media; third-party data providers; clients' past customer data and ICP; and over 10M intent signals across its proprietary B2B database of 220M+ verified contacts.

📚 Further reading: Where and how to buy quality leads for your business

How does Martal Group validate the accuracy of enriched contact data?

Martal Group employs sales professionals to enrich and validate the accuracy of its contact data. When verifying on cold calls, for instance, the SEs ask targeted questions about budget and decision-making authority to determine each lead’s fit. 

Lead quality and qualification

Martal Group uses AI and human expertise in lead qualification. Its proprietary AI system handles everything from data analysis to campaign execution, while human SEs refine campaigns and follow up on responses.

How does Martal Group use AI in its SDR platform?

Martal Group uses a proprietary agentic AI in its SDR platform, automating 80% of repetitive work like targeting, lead engagement, and outbound outreach — leaving campaign refinement and qualification to the SEs.  

The AI-powered platform generates your business profile based on public and private data. Afterward, the Sales Operations Manager (SOM) reviews and refines it with you during onboarding.

The same steps apply to your ICPs.

Once approved, the AI model generates tailored outreach campaigns for each customer segment.

Even though the Martal AI sales platform manages the foundational elements of outbound lead generation, the SEs still step in to refine each campaign based on their research and industry experience. The SEs also evaluate interest and qualify leads via calls. 

Martal AI is used internally and offered directly to clients as a standalone product. For the latter, pricing is a custom quote:

What is Martal Group's lead qualification process?

Martal Group uses its proprietary agentic AI to qualify prospects automatically — SEs only intervene for responses.   

The AI-powered sales agents create conversations based on real-time buying signals and custom market triggers and automate them across channels like email and LinkedIn.

SEs step in when responses roll in. While they assess interest, the SOM records data and analyzes the campaign performance. 

Methodology and process 

Martal Group measures standard KPIs across channels like LinkedIn and cold emails. On average, the agency takes 3–4 weeks to generate sales-qualified leads (SQLs) using its AI SDR platform and human sales expertise. 

What KPIs does Martal Group prioritize during the ramp-up period? 

Martal Group prioritizes SQLs in all lead generation campaigns, including the ramp-up period. Here’s a closer look at the KPIs and metrics the agency measures across channels:

• Cold emails: Email deliverability, engagement, and qualified meetings 
• LinkedIn: Connection acceptance rates, reply rates, conversations, and booked meetings  
• Cold calls: Number of calls made, connections, conversations, and appointment rates

What’s the typical ramp-up time for Martal Group’s SEs?

The typical ramp-up time for Martal Group’s SEs usually takes 1–3 months, depending on factors like industry, brand recognition, and campaign complexity. 

Using AI to automate manual tasks and orchestrate campaigns allows the SEs to focus on engaging potential customers and qualifying leads. 

On average, companies receive their first marketing-qualified leads (MQLs) on Day 14–20 and SQLs on Day 21–30. 

For instance, technology companies take roughly three weeks after going live to generate meetings. 

Similarly, education companies see early booked meetings within the first three weeks of launch. As campaigns mature, it can take up to three months to build a full pipeline.

How often does Martal Group schedule reporting reviews?

Martal Group schedules weekly reporting reviews. The calls summarize your KPIs and pipeline activity and involve your dedicated SE and SOM. 

What performance guarantees does Martal Group offer?

Martal Group doesn’t explicitly mention performance guarantees on its website. Based on client reviews, the agency provides projected outcomes and pipeline progress.

Industry experience and team expertise

Martal Group has years of experience in over 50 sectors, especially B2B technology. Its sales team includes mid- and senior-level SEs from North America and Europe. Martal Group provides fractional, full-time, and enterprise-level sales support.

Which industries does Martal Group specialize in?

Martal Group specializes in B2B technology companies, but has worked with businesses in over 50 industries, such as SaaS, cybersecurity, and energy.

Multiple foreign partnerships highlight Martal Group’s tech expertise. A few years ago, Martal Group collaborated with ABOV Semiconductor, a South Korean manufacturer, to address supply chain challenges in the smart home appliance sector. 

Leveraging Martal Group’s capability, the semiconductor manufacturer expanded its international presence in the U.S. and Canada.

What roles and seniority make up Martal Group's sales teams?

Martal Group’s sales team consists of mid- and senior-level B2B sales professionals. These 200+ onshore SEs are based in North America and Europe: U.S. (60%), Canada (20%), EU (10%), and LATAM (10%). 

Roles include:

• Sales Executive (SE)
• Sales Operations Manager (SOM)
• Fractional VP of Sales
• Fractional Marketing Manager

How does Martal Group assign the SDR managers or team structure?

Martal Group assigns sales teams based on your needs. The base lead generation package provides part-time SEs, while higher-tier plans offer them on a fractional basis.

For example, the Tier 3 package, which covers full-cycle support, assigns an SOM, a fractional SE, and a research manager to your team. These fractional experts integrate more deeply with your internal team and support deal closure and retention.

Martal Group alternatives

If Martal Group’s limited specialization doesn’t fit your needs, you may need an alternative provider like Belkins, a top outbound lead generation agency with focused expertise across sales functions. 

Belkins

Belkins ranks 5th on the Clutch Top 1,000 Global Service Providers 2025 List. For over 8 years, we’ve helped more than 1,000 companies accelerate pipeline growth in a challenging economy. 

What sets us apart is our:

• Focused expertise: With specialists helming each funnel stage, you can diagnose what’s slowing down your pipeline and fix it effectively. At Belkins, we handpick the SDRs, lead researcher, copywriter, and tech email expert for your outreach campaign. Your entire sales process improves because of our specific knowledge — even after our partnership ends. 
• Enduring partnerships with lasting results: As a strategic partner, we focus on a performance-driven approach to drive constant YoY growth. For our investment platform client, we booked 346 appointments in 15 months, surpassing expectations. In Year 2, we estimate a 200% ROI or more.
• In-depth profiling to pinpoint your best customers: Identify high-fit prospects beyond basic criteria. Your SDRs investigate all the key players’ goals and challenges, decision-making processes, and communication styles. Together, we’ll establish messaging that resonates with every stakeholder.     
• Tailored omnichannel strategy for a unified buying experience: Maximize the impact of each interaction and nurture prospects down the funnel. In new cold outreach research, we discovered our appointment count increased by 30% after shifting from an email campaign to a bespoke omnichannel strategy (email + LinkedIn + intent calling). 
• Ongoing strategy improvements to drive steady lead flow: Always stay ahead of industry shifts instead of reacting too late. Your dedicated team monitors market trends and explores creative approaches to maintain (or increase) your pipeline growth.   

Explore our unique approach:

• How to identify the key decision-makers in B2B companies
• How we use clients’ ideal customer profiles (ICPs) in lead generation campaigns
• What we learned from running 100+ cross-channel lead generation campaigns

Unlike Martal Group’s diluted expertise, we pride ourselves on our focused expertise across the funnel. Instead of a single SE managing the entire funnel, we assign multiple specialists dedicated to each stage. Clients hire Belkins for a long-term specialist partnership.

Our dedicated specialists boast profound expertise in lead research, email deliverability, outreach playbooks, and channel orchestration. You can count on them to fuel your pipeline growth — even in changing market conditions.

Discover our success stories. 

RevitSMBs and startups can now grow their pipeline sustainably, thanks to Revit's outbound packages with low-commitment terms.

Its pay-per-appointment package suits companies with strong value propositions, client portfolios, and product-market fit. The fractional SDR department is ideal for early-stage companies or established businesses entering new markets.

Outbound Consulting

At Outbound Consulting, 85% of clients win deals within 90 days. The US-based team has collaborated with over 2,000 companies across 25 industries, handling the entire inside sales process and securing new deals consistently.  

Reveneer 

The new normal has increased the popularity of inside sales — and Reveneer has got it down to a science. It offers two services: Reveneer One, a fully managed solution for everything from recruiting to reporting; and Reveneer Flex, a training program that builds a sales team from the ground up.  

SalesRoads

SalesRoads operates as your brand ambassador, spotlighting your business’s unique value at every step.

All SDRs underwent 3x industry-standard training and have 5–10 years of experience. To fine-tune their skills, they are consistently coached by SalesRoads’ internal talent development managers. 

We Are Team Rocket

We Are Team Rocket specializes in demand and lead generation. Originally based in the UK, it’s grown into a multi-location agency with a global clientele across over 30 countries — making it a promising option if you’re entering a global market.

An ideal lead generation agency leaves no stone unturned in achieving your pipeline goals

Martal Group’s full-cycle model misses what most businesses actually need: focused expertise at each stage of the funnel.

If you’re scaling a sales team or supporting clients in-house, you don’t need a vendor managing your entire cycle. But you do need specialists who can fill in the gaps.

At Belkins, you can work closely with specialists who’ve run successful outreach campaigns for over 1,000 companies in more than 50 industries.

Whether it’s connecting with unreachable C-suite decision-makers or driving qualified opportunities, we’ve mastered each step and gone deeper than other lead generation agencies.

Book a call today to get started.