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Discover how to get more deals closed and grow your business, using proven B2B sales tactics backed by 1,000+ successful campaigns.
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Most Popular Posts

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10 m
What are B2B cold email response rates? Belkins’ 2024 studyThis study analyzed over 7.5 million client emails sent across 40 industries from March 2023 to February 2024. Check out our major findings on reply rate benchmarks and the drivers behind them.
Outreach
10 Oct 2024

Latest

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13 min
When to use cold calling, cold emailing, or bothTo help you gain a fresh perspective on how cold emailing or cold calling should play into your sales strategy, this article breaks down the key factors, approaches, and examples.
Outreach
8 May 2025

Lead Generation

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12 min
How to fix common issues with lead generation qualityHere are the 5 most common reasons your lead gen quality isn't perfect — plus our in-house tips on generating leads primed for conversion.
Lead generation
1 Apr 2025

Sales

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9 min
Must-have sales pipeline reporting for all industries and all sizes (with examples)How do you create reports that truly reflect the state of your pipeline? In this article, we’ll share the 9 key metrics we track and walk you through our process for building accurate sales pipeline reports.
Sales
22 Apr 2025
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How to Shorten Your Sales Cycle?Have you ever lost opportunities or leads because of a sales process being too long? Do you feel it could be shortened? Look no further! Watch this video and learn how to shorten your sales process to get more customers and higher ROI.
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Sales Teams Compared: Outsourced vs. In-House SDRsDebating whether to outsource SDRs or hire an in-house team? In this video, we break down the pros and cons of each option.
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B2B Subject Lines Review: Best to WorstUnlock the power of email subject lines in B2B outreach with this review of 25 examples. Join Josh Pratt as he analyzes the hits and misses of different subject lines and reveals which ones work and why.

Outreach

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5 min
Ideal customer profile (ICP) example for B2B healthcare companies
Outreach
31 Mar 2025

B2B marketing

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13 min
How to map an omnichannel customer journey: Your action blueprintWe offer Belkins’ step-by-step playbook for mapping and building the omnichannel customer journey. This is the same process we use for both our clients and our own lead gen.
B2B marketing
3 Apr 2025
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Reviews

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13 min
7 best B2B demand generation agencies (and how to pick one)With the pool of choices out there, how do you know which agencies are worth it? Here, we weigh in on the best B2B demand generation agencies in 2025 and how to pick the perfect match for your needs.
Reviews
5 Feb 2025
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