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Discover how to get more deals closed and grow your business, using proven B2B sales tactics backed by 1,000+ successful campaigns.
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Most Popular Posts

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15 min
The B2B leader’s playbook for outsourcing appointment settingLearnings from our customers show that many agencies don’t deliver satisfactory results. We’ve compiled strategic and tactical steps vetted by our team to streamline the partnership.
Sales
30 Oct 2025

Latest

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13m
A strategic guide on how to use email marketing across the funnelLearn how to build email sequences around buyer intent, ones that open conversations, move leads forward, and support your sales team at every stage of the funnel.
Lead generation
16 Mar 2026

Lead Generation

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12 min
A framework for high-quality pay-per-appointment lead generationThis guide explores the mechanics of PPA lead generation, provides the math to help you decide if it fits your growth stage, and offers a vetting framework to identify providers who prioritize quality over noise.
Lead generation
19 Feb 2026

Sales

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15 min
B2B sales outreach strategy for 2026 (Belkins blueprint)From finding hot leads to personalizing cold email sequences, the Belkins team gathers for a virtual roundtable to discuss the challenges of killer cold outreach that generates ROI.
Sales
3 Feb 2026
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Belkins

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How to Shorten Your Sales Cycle?Have you ever lost opportunities or leads because of a sales process being too long? Do you feel it could be shortened? Look no further! Watch this video and learn how to shorten your sales process to get more customers and higher ROI.
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Sales Teams Compared: Outsourced vs. In-House SDRsDebating whether to outsource SDRs or hire an in-house team? In this video, we break down the pros and cons of each option.
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B2B Subject Lines Review: Best to WorstUnlock the power of email subject lines in B2B outreach with this review of 25 examples. Join Josh Pratt as he analyzes the hits and misses of different subject lines and reveals which ones work and why.

Outreach

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14 min
LinkedIn outreach strategy for B2B (Belkins’ framework)This guide breaks down the exact frameworks we use, with 9 campaign strategies, 30 battle-tested message templates, tools, and best practices to avoid triggering LinkedIn’s spam filters.
Outreach
14 Jan 2026

B2B marketing

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10 min
The top 5 GTM challenges professional service firms solve with HubSpotLearn how Mole Street helped Belkins rebuilt their GTM engine on HubSpot and what their structural fixes reveal about the hidden failures stalling your pipeline.
B2B marketing
10 Feb 2026
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Reviews

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16 min
Should you use CIENCE for lead generation in 2026? How it’s changed and alternatives to considerCIENCE has undergone a transformation in 2023. If you're confused at choosing them as a lead gen partner, let's discuss what CIENCE is today, their alternatives, and for whom they might fit.
Reviews
11 Feb 2026
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