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Discover how to get more deals closed and grow your business, using proven B2B sales tactics backed by 1,000+ successful campaigns.
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Most Popular Posts

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10 m
What are B2B cold email response rates? Belkins’ 2024 studyThis study analyzed over 7.5 million client emails sent across 40 industries from March 2023 to February 2024. Check out our major findings on reply rate benchmarks and the drivers behind them.
Outreach
10 Oct 2024

Latest

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12 min
Omnichannel marketing challenges for B2B and how to overcome themThe omnichannel challenges can be separated into 3 key alignment areas: 1) channels, messaging, and buyer journey stages; 2) tech, data, and campaigns; 3) sales and marketing teams. In this article, we’ll explore each of these.
B2B marketing
23 Dec 2024

Lead generation

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13 m
Omnichannel lead generation for B2B: How to do it rightIn this article, we explain why you should invest in omnichannel lead generation. We also share our own process, one that we’ve tested and fine-tuned across multiple industries in B2B.
Lead generation
3 Dec 2024

Sales

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9 min
12 reliable sources to find manufacturing sales leadsDon't know how to find for sales leads for your manufacturing company? Check out these 12 handpicked lead sources categorized by as cost-efficiency, rapid deployment, and scalability.
Sales
12 Dec 2024
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How to Shorten Your Sales Cycle?Have you ever lost opportunities or leads because of a sales process being too long? Do you feel it could be shortened? Look no further! Watch this video and learn how to shorten your sales process to get more customers and higher ROI.
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Sales Teams Compared: Outsourced vs. In-House SDRsDebating whether to outsource SDRs or hire an in-house team? In this video, we break down the pros and cons of each option.
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B2B Subject Lines Review: Best to WorstUnlock the power of email subject lines in B2B outreach with this review of 25 examples. Join Josh Pratt as he analyzes the hits and misses of different subject lines and reveals which ones work and why.

Outreach

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8 m
How to create an outreach campaign for manufacturing (+ email templates)Through trial and error, we figured out what really drives conversions in email outreach campaigns for manufacturing. We'll walk you through one of such successful examples and share effective email templates.
Outreach
26 Nov 2024

B2B marketing

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12 m
How to create an ideal customer profile (ICP) for a B2B companyA well-developed ideal customer profile helps marketing and sales streamline lead generation and nurturing efforts. An ICP is an effective tool for marketing, lead generation, sales enablement, product development, and customer success.
B2B marketing
5 Oct 2023
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Reviews

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13 m
6 lead generation agencies with manufacturing niche expertiseCheck key factors for selecting a partner that aligns with your manufacturing niche requirements, along with an overview of best lead gen companies for manufacturers.
Reviews
3 Dec 2024
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