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Discover how to get more deals closed and grow your business, using proven B2B sales tactics backed by 1,000+ successful campaigns.
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Most Popular Posts

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10 m
What are B2B cold email response rates? Belkins’ 2024 studyThis study analyzed over 7.5 million client emails sent across 40 industries from March 2023 to February 2024. Check out our major findings on reply rate benchmarks and the drivers behind them.
Outreach
10 Oct 2024

Latest

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9 m
How we use clients’ ideal customer profiles (ICPs) in lead generation campaignsCheck the exact step-by-step approach Belkins’ account managers and research team use our clients’ ICP for lead generation, complete with real-world examples.
B2B marketing
23 May 2025

Lead Generation

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6 min
5 value proposition examples for B2B healthcare companiesWe dive in real-world value propositions in the healthcare sector and review the key factors that drive their success. Learn valuable insights on how to engage B2B prospects and persuade them to switch vendors, fostering meaningful conversations.
Lead generation
25 Apr 2025

Sales

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9 min
Must-have sales pipeline reporting for all industries and all sizes (with examples)How do you create reports that truly reflect the state of your pipeline? In this article, we’ll share the 9 key metrics we track and walk you through our process for building accurate sales pipeline reports.
Sales
22 Apr 2025
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How to Shorten Your Sales Cycle?Have you ever lost opportunities or leads because of a sales process being too long? Do you feel it could be shortened? Look no further! Watch this video and learn how to shorten your sales process to get more customers and higher ROI.
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Sales Teams Compared: Outsourced vs. In-House SDRsDebating whether to outsource SDRs or hire an in-house team? In this video, we break down the pros and cons of each option.
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B2B Subject Lines Review: Best to WorstUnlock the power of email subject lines in B2B outreach with this review of 25 examples. Join Josh Pratt as he analyzes the hits and misses of different subject lines and reveals which ones work and why.

Outreach

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13 min
When to use cold calling, cold emailing, or bothTo help you gain a fresh perspective on how cold emailing or cold calling should play into your sales strategy, this article breaks down the key factors, approaches, and examples.
Outreach
8 May 2025

B2B marketing

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14 min
Inbound vs. outbound marketing: Channels and tactics for B2BIn this article, we’ll share the current best channels, how to use them for both inbound and outbound marketing, and successful examples from our own case studies.
B2B marketing
23 Apr 2025
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Reviews

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16 min
Top outsourced B2B lead generation companies (and how to pick one)Meet our top 7 picks for best B2B lead generation companies this year. To help you understand each of these options, we’ll cover their unique value propositions, experience levels, and whom they help most.
Reviews
29 Apr 2025
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